Swiss Canyon Trail

Swiss Canyon Trail – Brand, Marketing & Communication Leadership

Sélève leads the brand, communication and marketing strategy for Swiss Canyon Trail, acting in a fractional long-term mandate as Head of Communication & Marketing for the organisation. In this role, we oversee the full marketing ecosystem of the event — from brand strategy and marketing planning to product development, digital commerce and communication.

Swiss Canyon Trail is one of Switzerland’s leading trail running events, bringing together around 4,000 participants across three annual events, including its flagship race weekend in Couvet. Our work ensures a cohesive narrative across all touchpoints, strengthening the event’s positioning while supporting its continued growth.

We manage the development of merchandising and product ranges, the evolution and replatforming of the e-commerce ecosystem, and the communication strategy for partners and sponsors. The mandate also includes the supervision of all marketing channels — social media, newsletters, media relations and PR — as well as the coordination of the broader communication team and external collaborators.

Performance marketing initiatives amplify reach and audience acquisition, while integrated digital systems and operational frameworks ensure scalable execution. The result is a unified marketing ecosystem that strengthens community engagement, enhances brand visibility and drives long-term commercial impact.

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