
Fashion eCommerce Replatforming – Ita-Ito
Sélève led the replatforming of Ita-Ito’s digital commerce ecosystem, delivering a strategically structured Shopify build designed to support scale and performance. A refined eCommerce strategy, paired with advanced UX/UI development and optimised product funnel architecture, ensured a seamless, conversion-focused shopping experience.
CRM automation and retention systems were integrated to strengthen lifecycle engagement, while SEO and performance marketing activated sustainable acquisition. The result was a technically robust and commercially intelligent platform that elevated brand perception while enabling measurable growth.